Collaborative Authority Site: CASM Package

The Collaborative Authority Site Model (CASM) is an exciting new concept, but one that is quite simple…

Safety in numbers.

Take a number of experienced affiliate marketers and pool their resources, knowledge, and expertise in pursuit of shared profit and a greater vision; the super authority site.

Daine Media is looking to partner with 9 affiliate marketing professionals to build and rapidly scale an authority affiliate site, and here’s how we’re going to do it…

Reduce The Risk

By pooling our resources, we’ll significantly reduce our risk.

In the marketing game, we’re constantly at the whims of tech giants such as Google and Amazon and, unfortunately, we cannot predict what will come next with regards to algorithm updates, etc.

The CASM approach provides investors with an additional layer of security by reducing the monthly investment required from each individual investor.

And less investment equals less of a loss if things go wrong (which, of course, we hope they won’t).

Drastically Increase Investment & Kickstart Growth

Ever heard the term, ‘speculate to accumulate’?

Well, believe me, it’s true.

Without initial investment, most business ventures would not have had the success they have enjoyed, including corporate titans such as Google, Facebook, Amazon, and Apple.

It’s certainly possible to bootstrap a project or organization, but generally, this method takes a lot longer to yield results and can only take you so far.

Not to mention, it significantly increases the chance of failure.

On the whole, it really does take money to make money.

That’s why the CASM approach is so different.

Not only will we pool our knowledge and experience, giving the authority site the maximum chance of success, but we’ll also pool our investment to ensure that growth is immediate, explosive, and consistent.

Investment in affiliate sites on this scale is usually limited to the top percent of affiliate marketers. Those who have already made their fortunes online.

Well, not anymore…

A Done-for-You, Hands-Off Partnership

This investment partnership is completely hands-off, meaning you’ll still have the time you need to invest in your other projects.

Daine Media will manage everything.

So you can rest assured that the project management is in good hands.

Not only do we manage a portfolio of our own internal affiliate sites, but we also provide affiliate site build and growth services to clients.

We do this stuff day in, day out, and safe to say, we know what we’re doing.

Here’s what we’ll do to skyrocket this site and ensure it rapidly becomes an authority in its field; driving significant traffic, and most importantly, bringing in sales.

Month 1

• Niche Research
• Keyword Research
• Competitive Analysis
• Product Research & Selection
• Expired Auctioned Domain Research & Selection (relevant, quality, authoritative domain)
• Custom Branding
• Design & Development, Including:
  • CRO Best Practice (product tables, footer pup-up, etc. similar to our public-facing case study site, Survival Front)
  • Amazing Performance Optimization (this site will be among the first to utilize our brand new, hand-coded affiliate site theme, with no reliance on third-party plugins – sexy, sleek, and fast as hell)
• 100,000 Words of Exceptional Launch Content – 25% Informational & 75% Commercial (well-researched, well-written, and completely optimized for search)
• $5,000 Spent on Acquiring Relevant, Quality Links & Other Promotional Activities (an estimated 20-40 links per month)
• 2x Shotgun Link Building Campaigns

Month 2, Onwards

• Ongoing Site Management & Maintenance
• Design & Development Improvements, Including:
  • CRO Testing & Improvements
  • Performance/Technical Analysis & Improvements
• 100,000 Words of Exceptional Content Every Single Month
• $5,000 Spent on Acquiring Relevant, Quality Links & Other Promotional Activities Every Single Month
• 2x Shotgun Link Building Campaigns Every Single Month
• Monthly traffic, ranking, & revenue reporting, including a private mastermind group

As you can see, the CASM approach will allow us to invest massive amounts of resources into this project, whilst ensuring the individual investment from each investor remains minimal.

We’re going to put everything we have into this site and we’re pretty confident that, with this sort of sustained investment from day one, it’s going to absolutely explode.

Your Investment

With CASM, there’ll be 10 investors (including Daine Media), each investing just $1,000 per month.

That’s a massive $10,000 per month for growing this site, whilst not breaking the bank for each individual investor.

Our Goals & Your Return on Investment

Never before have a collective of experienced marketing professionals invested so much, so quickly, and so consistently, into a single authority site.

The growth projection for this CASM project is so much higher than simply 10x that of a site with a monthly budget of $1,000 (10% of the $10,000 per month investment we plan to put into this site).

Here’s why…

Affiliate site marketing is exponential, and more often than not, the more you put in, the more you get out. Case studies in the industry suggest that once a tipping point is reached, you can almost see a doubling in traffic and sales, month-on-month.

An Overview (Estimations & Projections)

Here are our estimated projections and key milestones:

• 6-Month Point: $10,000 per month (break-even point)
• 12-Month Point: $30,000 per month
• 24-Month Point: $100,000 per month
• Estimated Sale Value (at year 2): $2.6million – $3.2million
• Your Estimated Sale Entitlement (5%): $130,000 – $160,000

Month 6 Estimations

By the 6-month point, we estimate that the site will be bringing in $10,000 per month in commission earnings, meaning month 6 is our target ‘break-even’ point.

We define break-even as the point in which each investor’s earnings from their percentage of commissions from the CASM project match that of their monthly investment of $1,000.

At the break-even point, investors will no longer be required to continue investing $1,000 per month, but rather, an equivalent amount (generated in commissions each month) will be re-invested back into the site on the investor’s behalf.

In real terms, you’ll no longer have to invest in the ongoing marketing of the authority site.

You’ll be ‘break-even’.

Month 12 Estimations

By month 12, we estimate that not only will you no longer be paying out each month in marketing for the site, but you’ll have made enough from commissions that you’ll have recouped your initial $6,000 investment ($1,000 per month over 6-months prior to the break-even point), and hopefully, a hell of a lot more.

At this point, the site is estimated to be bringing in upwards of $30,000 per month.

From the 12-month point, onwards, it’s all about the profit.

Month 24 Estimations

By the end of year 2, we estimate that the site will be generating just shy of $100,000 per month, meaning that, minus the continued $1,000 site investment each month (taken in advance from commissions earned), each investor will be earning $9,000 per month in generated commissions.

That’s a salary-replacing, estimated annual profit of $108,000 per investor.

From year 2, onwards, this site will go from strength to strength, and will no doubt surpass all of our projections.

Your Investment, Your Stake

In addition to the massive return on investment from monthly commissions, you’ll also be entitled to 5% of the site’s sale value!

Let’s just put that into perspective…

An affiliate site will generally sell from anywhere between 26x – 32x the site’s monthly generated commissions.

So, based on our projections, a site earning $100,000 per month in commissions would be worth a whopping $2.6million – $3.2million.

And 5% of that type of sale value is anywhere in the region of $130,000 – $160,000.

How’s that for passive income and an ROI.

Our Commitment to You

It’s important that you’re comfortable in the CASM project and so here are our commitments to you:

• We’re a paid-up partner in this project, too, and so if the site succeeds, we succeed. We’ll always invest your cash in such a way to further grow the site.
• We’ll always be completely clear and transparent throughout the entire process, particularly with regard to revenue reporting.
• We will not sell the site until a minimum of 5 years from the break-even point (as defined above).

Your Commitment to Us

• To continue with your $1,000 investment to the CASM project until the break-even point (as defined above).

The Boring Legal Stuff

In addition to our general terms and conditions, by becoming an investor in this CASM site, you also agree to the following (which we’ve already briefly covered):

• As the managing partner in the CASM project, everything we do for this site will be done so in good faith and for the good of the project. All of your $1,000 investment (and ours) will be invested directly into the CASM site. This may include paying for things like; content production, social and other promotion, outreach & link building, etc. and/or services relating to the acquisition of the above, by both Daine Media and other third-party agencies (e.g. CRO specialists, paid ad specialists, etc.), if required.
• Daine Media will not sell the site until a minimum of 5 years from the break-even point (as defined above). Daine Media holds all executive decision-making power with regard to the management of the site. Daine Media holds all executive decision-making power with regard to selling the site or otherwise, both before and after 5 years from the break-even point, other than where specified above, e.g. not selling the site unanimously until after a minimum of five years from the beak-even point. If, however, a majority decision is made by investors to sell the site prior to 5 years from the break-even point, Daine Media will commit to giving this request due consideration and may agree to sell the site early, on behalf of the majority of investors. Daine Media retains the right to decline such requests as it sees fit.
• Investors will ensure that $1,000 is paid to Daine Media each month for the purposes of growing the CASM project until the break-even point (as defined above) is reached. At the break-even point, Daine Media will communicate to clients that their personal monthly investment of $1,000 is no longer required, and will re-invest the equivalent of the investor’s $1,000 investment each month from commissions generated from the site.
• If at any point prior to the break-even point, the investor stops, halts, or in any other way withholds their agreed $1,000 per month investment from Daine Media, the terms of this agreement will be terminated and the investor will no longer be entitled to any benefit of the agreement, including a percentage of monthly commissions or of the sale price of the site. The investor will lose their investment up to the point at which they breached the agreement.
• After the break-even point (as defined above), the investor is entitled to 10% of all monthly commissions generated by the site only once their agreed continued $1,000 investment equivalent has been accounted for. The investor is not entitled to take or attempt to take the $1,000 investment equivalent at any point. The investor is entitled to 10% of commissions generated that are over and above the cost of the $1,000 investment equivalent only. All shares of the generated commissions will be managed, administrated, and issued by Daine Media on a monthly basis in accordance with Amazon’s payments schedule, or that of any third party affiliate programs.